A consulting website that brings in new clients
Orgaplan Logistik GmbH came to me because their current website wasn’t converting visitors to prospects anymore and took longer and longer to load.
I created a performant website that generates qualified leads.
How can we get more clients from our website?
Despite good SEO rankings of their existing website, their site failed to convert visitors into prospects. They hadn’t had a new client from their website in years. They suspected that their site just needed a modern touch.
In an initial strategy workshop I presented my analysis of their site and their competition as well as a strategy to increase website conversions:
- Instead of just targeting relevant SEO keywords, we agreed to help visitors find their way through their large service portfolio by
- Simplifying navigation with the user experience in mind
- Explaining to clients what problems they were solving with each service on new service pages
- We also decided to implement a self-service booking for a free initial consultation call, where their clients could evaluate fit and get a quote.
- This option is now presented prominently throughout the site.
- It saves them and their clients the hassle of writing e-mails back and forth or playing phone tag to schedule a first meeting.
A modern design to attract new clients and talent
After their last design refresh about 6 years ago, competitors copied from them. But now they were outperformed in terms of design. The client felt that their design was outdated and might keep potential clients or young talent from getting in touch, or worse go to the competition.
To help them achieve their goal of attracting new clients and young talent, I designed a B2B website without frills:
- the updated logo is clear and modern
- the new color theme matches their brand and works both in dark mode and light mode
- the new site strikes a balance of professionalism and approachability—extremely important for consulting and hiring
Let’s get this live fast!
The company wanted to bring their new website online fast to not miss out on any more leads. After we examined what content should stay, I migrated most of the existing content to keep SEO rankings they had worked so hard for.
Once the client finished creating the content for the new and optimized pages, I launched the new site in under a month.
Let’s talk about your website needs!
Improving performance and SEO with sustainable design
Before
The existing page was once built and maintained by a SEO specialist, so it ranked well for relevant keywords. But technical SEO metrics were down!
A quick analysis showed that performance and accessibility issues crept up in Google Lighthouse scores because the technological basis was out-of-date.
After
The new site loads on a mobile device in just 2.0 seconds (0.7 on desktop) and is easily accessible:
- no heavy elements like full-screen images or videos
- a modern, lightweight, responsive theme
- optimized images and code
- accessibility throughout
Reducing CO2 emissions by 85%
The company cares for sustainability, having experienced that both their own clients as well as prospective employees care about green logistics and sustainability.
They are therefore happy that the redesign saved 85% of carbon emissions and their website ranges in the top 5% of all websites analyzed. *
This way, they can showcase their commitment to sustainability to every website visitor.
* All data based on analyses with Website Carbon.
Before
Emissions per view
After
Emissions per view
How my websites help your business grow
Reach
more clients
By making your website accessible, I ensure that anybody can get in touch with you.
Never again miss out on leads and clients!
Improve
SEO rankings
With sustainable design practices, I will improve usability, loading times, and SEO rankings.
Make both your visitors and Google happy!
Increase
business impact
With my background in UX and business, I craft professional websites that convert.
Get real business results in a sustainable way.
Do you also want more clients?
I’m happy to chat about a strategy for your website to convert more visitors into leads and clients.
Let’s hop on a no-pressure 30-minute strategy call where you can
- talk about your website goals,
- get free strategy advice,
- get a pricing quote.
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